PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PD.BPR-BKK PURWOKERTO

Feriani Budiyah, Hendi Pradana Adi Putra

Abstract


Govermance Corporation of Loan Public Bank BKK Purwokerto Branch is goverman corporation which run banking sector. Development of bank average in Purwokerto is fast, it causes hard competition. It also causes PD. BPR BKK Purwokerto Branch increase it’s service quality for getting costumer’s as much as it can. This analysis result shows that tangible, reliability, responsiveness, assurance and empathy influence positive and significance towards customer’s satisfaction of PD. BPR BKK Purwokerto Branch.


Keywords


Tangible, Reliability; Responsiveness; Assurance; Empathy; and Customer’s Satisfaction.

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