IDENTIFIKASI PENGGUNAAN COMPANY PROFILE PENGRAJIN LURIK KLATEN DALAM DIGITAL MARKETING

Abstract

In the digital era like today, digital/on-line-based marketing methods are things that must be followed by business people. Building a good digital marketing infrastructure requires a company profile, data content, creation and processing of data content. Digital marketing activity is conveying company information to consumers on an ongoing basis. The Klaten Lurik Industry is a superior product of the Klaten Regency which still requires assistance in terms of using digital marketing and preparing digital marketing infrastructure. The aims of this research are 1. To identify the use of the Klaten lurik craftsman company Profie in digital marketing, 2. To find out the availability of product databases (digital content), and its manufacture, 3. To find out digital marketing activities through any media, and their management. The research method used is descriptive qualitative method. The results of this study are 1. The use of company profiles and product data bases is still slightly owned by craftsmen, 2. The creation of digital content still uses smart phones and without any editing process, 3. Digital marketing web services are still used predominantly through social media and e-commerce.