PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN CEPAT SAJI ROCKET CHICKEN (Studi Kasus Pada Rocket Chicken Cemani Sukoharjo)

Ega Wahyuni, Erni Widiastuti

Abstract


This study aims to determine how much influence product quality has on puchasing decisions for
fast food at Rocket Chicken. To find out how much influence promotion has on the decisions to buy fast
food at Rocket Chicken. To find out how much influence the price has on the decision to buy fast food on
Rocket Chicken.The population in this study are consumers who make purchases at Rocket Chicken
Cemani while 100 respondents are taken with the sampling technique used is incidental sampling
technique. The results of this study prove that the product quality variable has a significant effect on
purchasing decisions. Promotional variables have a significant effect on purchasing decisions. The price
variable has a significant effect on purchasing decisions. Product quality, promotion and price variables
have a simultaneous effect on purchasing decision variables.

Keywords


Product Quality, Promotion, Price and Purchase Decision

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