PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA MEBEL INGGI TANJUNG ENIM

Agusri Agusri, Novita Sari

Abstract


In this research there are two variables, namely variable X (Price) and variable Y (Purchase Decision). The aim of this research is to determine the effect of price on purchasing decisions for Inggi Tanjung Enim Furniture. The formulation of the problem is whether price influences purchasing decisions at Inggi Tanjung Enim Furniture. The method used in this research is a quantitative method and the sample method used is simple random sampling and the number of samples used is consumers at Mebel Inggi Tanjung Enim. The data used are primary data and secondary data collected through observation, interviews and questionnaires. The results in this study used simple linear regression analysis to obtain the following estimate: Y= 4.701+0.765 x with correlation coefficient analysis of r = 0.819. This value explains that the relationship between the two research variables is in the very strong relationship category. The coefficient of determination value obtained is R2 = 0.670. This value means that the variable (X) price on the variable (Y) purchasing decision has an influence of 67% while the remaining 33% is influenced by other variables not examined in this research.

Keywords


Price, Purchase Decision, Furniture

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References


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