PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN DI PT. BANK RAKYAT INDONESIA (PERSERO) UNIT JATIPURO CABANG KARANGANYAR

Meia Deasy Pangesti, Yanti Sri Danarwati

Abstract


The stated theory of service quality related to customer satisfaction has a basis that can be used by researchers to determine the analysis of the impact of service quality on BRI Jatipuro unit for customer satisfaction are :

  1. Service quality is defined as customer assessment of excellence or peculiarity of a product or service overal.
  2. Facilities are the things that can facilitate a business. Implemented facilities are money, objects or places.
The population in this research was BRI customers at the Karanganyar branch of the Jatipuro unit with 50 respondents were the whole customers present. The sampling technique in this research was done by a saturation sampling technique (census). The data type was primary. The data collecting method used a questionnaire.

Keywords


service quality, service facilities and customer satisfaction

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References


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