ANALISIS PENGARUH KUALITAS PRODUK, DESAIN DAN HARGA TERHADAP KEPUASAN KONSUMEN MOTOR HONDA BEAT (Studi Kasus: Di Kelurahan Gedong Kecamatan Karanganyar)

Yunita Sari

Abstract


In this research the authors have a goal that is 1) To determine the effect of product quality on consumer satisfaction of Honda Beat Motorcycle in Gedong Village. 2) To know the effect of price to consumer satisfaction of Honda Beat Motorcycle in Sub-district Gedong. 3) To know the influence between the design on consumer satisfaction of Honda Beat Motorcycle in Gedong village. 4) To determine the effect of product quality, price, and design significantly on consumer satisfaction of Honda Beat Motorcycle in Gedong village. The data needed in this research is the primary data derived from the questionnaire and literature study such as theory and description object research and previous research related to the issues discussed. The collection method is used questionnaire and has literature study and books related to the issues discussed. The results of data analysis in this research concluded that: 1) From the calculation of the value of tcount>ttable (2,490 > 1,985), means Ho rejected and accept Ha, meaning there is a significant influence between the design on consumer satisfaction of Honda Beat Motorcycle users in Gedong village of sub-district Karanganyar. 2) From the calculation of the value of tcount>ttable (3.193 > 1.985), means Ho rejected and accept Ha, meaning there is a significant influence between product quality on consumer satisfaction of Honda Beat Motorcycle users in Gedong village of sub-district Karanganyar. 3) From the calculation of the value of tcount>ttable (3.389 > 1,985), means Ho is rejected and accept Ha, meaning there is a significant influence between the price of consumer satisfaction Honda Beat Motorcycle users in Gedong village of sub-district Karanganyar. 4) From the calculation of Fcount>Ftable that is (17,544 > 2.70) Ho is rejected, means product quality, design and price simultaneously have a significant influence on consumer satisfaction of Honda Beat Motorcycle users in Gedong village of sub-district Karanganyar.

Keywords


Product Quality, Design and Price of Consumer Satisfaction

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