PENGARUH KUALITAS PRODUK, HARGA DAN MEREK TERHADAP KEPUASAN PENGGUNA HAND PHONE MEREK SAMSUNG GALAXY J PRO DI SURAKARTA

Septiyan Putro Nugroho, Erni Widiastuti

Abstract


In this study the authors have a goal to determine the effect of product quality, price and brand on mobile phone user satisfaction brand Samsung Galaxy J Pro in Surakarta either partially or simultaneously. Hypothesis in this research are: It is expected that product quality, price and brand have significant effect to user satisfaction of Samsung Galaxy J Pro brand mobile phone in Surakarta either partially or simultaneously. The data needed in this study is the primary data obtained from the questionnaires distributed to the respondents. Analytical techniques used in this study using multiple linear regression test, t test, F test and test coefficient of determination. The results of data analysis in this study can be concluded that product quality, price and brand significantly influence the user satisfaction of Samsung Galaxy J Pro brand mobile phone in Surakarta either partially or simultaneously.

Keywords


Product Quality, Price, Brand and User Satisfaction

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