PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MAKANAN PADA YAMARIMARI RESTO SOLO

Abstract

The purpose of this study was to determine the effect of promotion and price on food purchasing decisions. This research was conducted at Yamarimari Resto Solo. The population in this study are consumers who come and buy at Yamarimari Restaurant Solo. The sample in this study was 50 respondents using probability sampling technique. Data collection techniques were carried out using survey methods through questionnaires filled out by consumers. The data analysis technique used is multiple linear regression analysis technique. Based on the results of the study, it can be concluded that promotion partially has a significant effect on food purchasing decisions at Yamarimari Resto Solo, price partially has a significant effect on food purchasing decisions at Yamarimari Resto Solo, and promotion and price simultaneously have a significant effect on food purchasing decisions at Yamarimari Resto Solo.