ANALISIS PENERAPAN FILOSOFI THE TOYOTA WAY DALAM MANAJEMEN PUBLIC RELATIONS DI ERA DISRUPSI TEKNOLOGI
Abstract
Today, technology has developed very rapidly and is increasingly unpredictable, which makes companies develop strategies to stay alive in the midst of uncertainty. The study aims to analyze whether The Toyota Way will survive the era of disruption by adhering to fourteen management principles. The methodology used is a literature review with data collection on Toyota management elements, Public Relations management review, and previous research studies. The results show that the management elements Toyota has implemented will continue to be relevant by producing good inputs to stay afloat in the era of technological disruption.
Keywords
Full Text:
PDFReferences
Atkin, J. David., Hunt S. Daniel., & C.A.L. (2015). Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model. Mass Communication & Society.
Darjono, 2016, Evaluasi Program Employee Relations Toyota Asri Motor Tahun 2015 , Jurnal E-Komunikasi, Vol. 4 No. 1 (https://media.neliti.com/media/publications/95327-ID-evaluasi-program-employee-relations-toyo.pdf) diakses pada 10 Januari 2022
Frank Jefkins, Daniel Yadin. 2004. Public Relations. Jakarta: Erlangga
Fritz, 2017, Recentering Leadership Around the Human Person – Introducing a Framework for Humanstic Leadership, DiVA: Digitala Vetenkapliga Arkivet (https://www.diva-portal.org/smash/get/diva2:1119640/FULLTEXT01.pdf) diakses pada 10 Januari 2022
Hossain, 2017, The Art of Designing and Producing Product for Facing Global Challenges: A Study on Toyota Production System, International Journal of Scientific and Research Publications, Volume 7, Issue 1 (http://www.ijsrp.org/research-paper-0117/ijsrp-p6150.pdf) diakses pada 4 Januari 2022
Karyoto. 2016. Dasar-Dasar Manajemen: Teori, Definisi dan Konsep. Yogyakarta: ANDI
Khatibah. 2011. Penelitian Kepustakaan. Jurnal Iqra' Vol 05 No.01
Kresnawati, 2019, Manajemen Public Relations di Perusahaan Outsourcing, Prosiding Hubungan Masyarakat, SPeSia Unisba, Vol. 5 No. 2 (http://karyailmiah.unisba.ac.id/index.php/humas/article/view/18567) diakses pada 4 Januari 2022
Like. K. Jeffrey. The Toyota Way. Executive Book Summarize. Jil. 26 No. 12
Mahadi, Ujang. 2017. Komunikasi Humanis. Jurnal Syi’ar, Vol. 17 No 1.
Mukhtar, 2020, Public Relation Management in Developing Organizational Behavior, International Journal of Education Review, Vol. 2. No. 1 (https://ejournal.unib.ac.id/index.php/IJER/article/view/10380) diakses pada 4 Januari 2022
Onong Uchjana Effendy. 2003. “Ilmu, Teori dan Filsafat Komunikasi”. Bandung: Citra Adtya Bakti. Hal. 363.
Rodriguez, A., & Rodriguez, Y. (2015). Metaphors for today’s leadership: VUCA world, millennial and “Cloud Leaders”. Journal of Management Development, 34(7), 854–866
Ruslan, Rosady. 2017. Manajemen Public Relations dan Media Komunikasi: Konsepsi dan Aplikasi. Depok: Rajawali Pers
Sharafuddin, 2012, The Role Of Knowledge Management in Achieving Sustainable Competitive Advantage in Business, Journal of Education and Social Sciences, Vol. 6, Issue 2 (https://www.jesoc.com/wp-content/uploads/2017/04/KC6_72.pdf) diakses pada 4 Januari 2022
Sorin-George, 2012, The Japanese Management, a Key Element of Toyota’s Success , Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, Vol. 2, pages 197-201 (https://www.utgjiu.ro/revista/ec/pdf/2012-02/30_toma-marinescu-gradinaru.pdf) diakses pada 10 Januari 2022
Sugiyono. 2017. Metode Penelitian Kuantitatif Kualitatif & RND. Bandung: Alfabeta
Wibisono, Bambang. Perilaku Berbahasa Masyarakat Pada Era Disrupsi. E-Prosiding Seminar Nasional Pekan Chairul Anwar. Vol. 1, No 1, Oktober 2020
Wibowo. (2017). Manajemen Kinerja. Jakarta: Rajawali Pers
DOI: http://dx.doi.org/10.52429/progressio.v3i1.814
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.