IMPLEMENTASI BUDAYA ORGANISASI DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB): STUDI KASUS PADA PT MITRA MEDIA BANGSA
Abstract
This study aims to analyze the implementation of organizational culture and Organizational Citizenship Behavior (OCB) at PT Mitra Media Bangsa (MMB). This research uses a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews with seven key informants, direct observation of employee activities, and documentation in the form of internal company documents, including “Jitu Group Culture”. The results showed that the organizational culture at PT MMB is reflected in nine main values, namely continuous learning, results orientation, trust, honesty, fairness, family spirit, openness, and continuous evaluation. This culture is proven to encourage OCB behavior in the dimensions of altruism, conscientiousness, and civic virtue. However, there are still obstacles in the dimensions of courtesy and sportsmanship due to differences in perception, work pressure, and limited interpersonal communication. This study suggests strengthening organizational culture through continuous training, open dialogue, and improving the evaluation and feedback system.
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DOI: http://dx.doi.org/10.52429/smj.v7i1.1496
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