STRATEGI KOMUNIKASI CUSTOMER SERVICE GUNA TINGKATKAN LAYANAN PT. TRI ADI BERSAMA (ANTERAJA) SURAKARTA

Winda Kinasih Darmarani, Wahjoe Mawardiningsih, Hardi Hardi

Abstract


This study aims to determine the customer service communication strategy at AnterAja. This    research is a qualitative descriptive study. Sources of data in this study were obtained from several sources, including the AnterAja Customer Service Supervisor.  Two AnterAja Customer Service. Two AnterAja Customers. The sampling technique used purposive sampling. Data collection techniques using interviews, observation and summaries. Data validity uses source, technique, and time triangulation.

From   the results of   the research   conducted, it can be interpreted   that all   activities to improve   the quality of Customer    Service are a benchmark for the services provided to provide customer satisfaction.    The plan that    has   been prepared   still     has constr   aints   that   are less   effective   in terms  of the time that has   been    planned so  that the   objectives   of the plan have  not been  100%   fulfilled so   that an evaluation process still    needs to be carried out.


Keywords


AnterAja, Customer Service, Communication Strategy

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References


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