PENGARUH CLICKBAIT HEADLINE PORTAL BERITA ONLINE TERHADAP MINAT BACA PELAJAR (Studi Kasus Pada SMA Negeri 1 Karanganyar)

Syifa Tri Hastuti, Sri Wahyu Ening Handayani, Ali Arif Setiawan

Abstract


This research was conducted to determine the effect of clickbait headlines on online news portals on students reading interest. The method used is quantitative research with the type of explanatory research. Data was collected by filling out a questionnaire via google form by 90 respondents who were students of class XI and XII at SMA Negeri 1 Karanganyar. Source of data taken using promotion stratified random sampling technique and Yamane formula. Analysis of the data using simple linear regression analysis whose data sources are processed using the SPSS statistical application. The results showed that there was a significant effect of clickbait headlines on online news portals on students reading interest, so the hypothesis ( Ha ) can be proven . The magnitude of the clickbait headline variable that can affect the reading interest variable is determined by the R Square value of 17.2%. While there are still 82.8% influenced by other variables that are not explained in this study.


Keywords


Clickbait Headline, Reading Interest, Online News Portals

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References


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