LAYANAN PESAN ANTAR, PROMOSI, HARGA TERHADAP KEPUTUSAN PEMBELIAN PAPA RON’S PIZZA SURAKARTA

Denefa Putri Al Buchori, Burhanudin Burhanudin, Ida Aryati

Abstract


This study aims to determine the influence of delivery services, promotions and prices on the purchasing decisions of Papa Ron's pizza. This study uses a quantitative method with a descriptive approach aimed at all consumers. The sampling technique used in this study was nonprobability with purposive sampling technique and was set at 100 respondents. The data analysis method used is multiple linear regression analysis. The research hypothesis is that the purchase decision has an influence on the delivery service, promotion, price on the purchasing decision of Papa Ron's Pizza Surakarta. The results of this study are delivery service has no effect because people do not understand it, promotion is very influential for consumers because it is very efficient, prices are influential because the price offered is still able to compete with other pizza outlets.

Keywords


Purchase Decisions, Delivery Services, Promotions, Price

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